Create & launch your online course

I see you. You’re ready. Say hello to the #WFA (Work From Anywhere) life.

There are people right now who will pay a premium for the knowledge you have—

because what makes you different is what makes you valuable.

Keep reading because I’m addressing all your “What ifs…?” around creating & launching a course. I’ll show you my proven approach.


It’s your time to create now. Launch now. Get results now. Because you’re ready now.

I’m inviting you to work with me… so I can help you uncover your unique voice, create your course in record time, and make money in a way that works for you.

It’s an amazing feeling when you SAY you’re gonna do something and actually DO it. I’m inviting you to enroll in Course From Scratch (CFS) and be the version of yourself who says I DID IT!

I had a huge “I DID IT!” moment in June 2018…  

“Holy sh*t. I did it.”

My online course made 7-figures… Never did I even dream I’d make it here. This was a moment I read about in books that seemed like a fable. Yet here I was, a 5’ 3” girl from Palmdale, CA living it IRL.

I watched my account pass $1 million, leaned back in my plastic, white IKEA chair, staring at my laptop, and exhaled.

“I did it… I really did it…”

Do you know what it feels like to SAY you’re gonna do something and actually DO it?

This online course had humble beginnings. In 2016, it made $18k… in 2017 it made $84k. And then 2018 was insane… $2.9 million.

And my email list and Instagram have

grown to more subscribers and followers than I ever thought possible.

It’s crazy to think, this milestone started with my word—with me recording a video of myself saying: “My online course will make a million this year.”

Imagine all the crazy things we can accomplish in this world, when we KEEP OUR WORD TO OURSELVES.

And listen—if you’re thinking this sounds over the top, know that I started from zero.

This is me in 2011, with no job, no savings, loads of debt, living with my mom in her apartment in Redondo Beach.
A friend sent me two videos that changed my trajectory—a whiteboard video with Brendan Bruchard and an episode of MarieTV.

My major takeaway? I could create an online course to reach & teach people all over the world and have the freedom to WFA (Work From Anywhere) with no earning ceiling!

#WhatCeiling?! became my mantra.

In 2012, I launched my first online course based on my experience helping plan & hosting a sponsored 13-city tour.

I did #alltherightthings, everything the “pros” told me to do and it was a complete #fail. I enrolled 1 person, and #alltherightthings quickly turned into #allthewrongthings.

This is when I started to see there’s a simpler way to create & launch online courses that the everyday, busy, newbie person could execute without fail—it was the beginning of my MVC (Minimum Viable Course) Method.

It was based on my training as a Lean Startup Ambassador and working at startups in Silicon Valley. And it didn’t involve the complicated course outlining, video recording, custom website building approach that I was taught.

In Fall 2012, I joined the team full-time at Udemy.

It was the largest online course platform, and I immersed myself and learned from other course creators.
I worked there for almost 3 years as a Course Launch Coach—speaking to and advising dozens of experts on their course launches.

Then I was recruited by a beauty startup and created my third online course—we launched it to over 40,000 beauty professionals.
7 months later, I was unexpectedly laid off – the Universe had other plans for me.
In my first 30 days of being laid off, I earned over $10,000 and booked over $35,000—all because of the online courses I’d already created. People saw me as an authority and paid me a premium for my knowledge!

That was 4 years ago. I’ve spent the past few years creating and growing Course From Scratch, once I learned how unique & valuable my experiences in online courses was.

And last year, I kept my promise to myself and brought in over $1 million from my online course. I moved into my dream home, took my dad on vacation, flew my family out for Thanksgiving, and spent almost a month in Europe living that WFA (Work From Anywhere) life.

And this past year, I had my dream wedding (a 5-person ceremony on our private rooftop) marrying my husband and favorite person in the world. The day after our wedding, we left for Santorini for our honeymoon and then spent a week sailing the Greek Isles. This was the exact honeymoon I envisioned when I was 19 years old… and here it was!

 

I continue to be surprised by the dream life I’ve been able to create because of just ONE online course. And I’ve made it my commitment to teach others how to do it, too.

We are all valuable. And we are ready now.

Are you ready?

I have a new “What if” question for you—

What if you knew you could not fail? What would you do?

Better yet, if you knew “failing” was part of the process?

This is not a rhetorical question.

 

And this is not a drill.

 

Here are some people who asked themselves that same question, and leaped. They joined my Course From Scratch program (which I’ll tell you about in a second) and made it happen.

 

Are you ready to meet them?

Meet Alysha

Alysha is a single mom who was co-parenting her son. She created a healthy, thriving relationship with her son’s father and realized she could teach other single moms how to successfully co-parent. In fact, she’d grown up in a co-parenting household, so this ability to create healthy household was in her DNA.

Alysha created a program that helps other single moms successfully co-parent, and she made over $13,000.

Are you seeing what’s possible when you lean into your story and use it as a starting point to teach others?

 

I’ll introduce you to someone else who’s done this…

Meet Cindy

Cindy joined CFS and thought she wanted to teach people to start fitness businesses. As she completed the Culture Add Canvas to uncover story, she discovered her true calling: Teach women how to heal themselves from fibroids naturally, with no surgery or medication. When she zeroed in on her story and Culture Add, she made $2500 from her course that weekend and escaped eviction.

She then went on to make almost $20,000 and has helped 20+ women heal themselves from fibroids.

Are you ready to step into your story and launch your course and WFA business?

“I just took a DNA test turns out I’m 100% that b***h…”

- LIZZO

I want you to declare that for yourself: ‘I just took a DNA test, turns out I’m 100% ____’ and that will help uncover some things you can teach others from your experience, from your story. It’s already in your DNA.
What’s in YOUR DNA?
Choose one that describes you and we’ll show you people who’ve found success creating courses around their story, too.

Course Name: Blog Like A Boss

Results: $130,000

“I did $45,000 my first week and it still feels surreal! I’m going to leave my cart open until I reach $50K because I like round, even numbers. I’m so determined to deliver the best course and content as possible. Like Danielle said, we outchea tryna secure THE MOST OBNOXIOUS BAGS IN 2019! 💰💰💰”

Gloria A.

World Traveler


Course Name: 52 Cities Blog
Results: $4500 from one launch

“Course From Scratch helped me to achieve my ultimate goal of becoming a small business owner. With Danielle’s fancy framework I was able to position myself as an expert in the travel rewards space. In a matter of months I gain 6K+ Instagram followers, email list from 0-1000 and now I am working with 10 clients who I love. I feel fulfilled and built a product I am proud of.”

Carly H.

Course Name: Create and launch your blog profitably in 60 days so you can achieve your financial freedom and retire your spouse.
Results: $200

“I’ve learned how to create a course in CFS. Even though I haven’t launched my 1st MVC, I’ve created a mini course in a company’s back-office I’m an affiliate with. I’ve had sales, learned how to do tasty posts and have grown my IG account from 5000 to 8400.”

Saravjeet S.

Floral Park, New York

Course Name: 52 Cities Blog

Results: $4500 from one launch

“Course From Scratch helped me to achieve my ultimate goal of becoming a small business owner. With Danielle’s fancy framework I was able to position myself as an expert in the travel rewards space. In a matter of months I gain 6K+ Instagram followers, email list from 0-1000 and now I am working with 10 clients who I love. I feel fulfilled and built a product I am proud of.””

Carly H.


Course Name: Secrets of a Travel Expert: Advanced Financial Strategies to Help You Travel Luxe for Less
Results: $4970

“I’m so excited to be in Course From Scratch. This course came at the absolute right time because I was in the process of creating my own course so I can better diversify my income streams (my others are real estate investments and portfolio income from securities/fund investments). Now I have the support of Danielle and the FB group to help me minimize mistakes and maximize successes in creating my course. I am also excited to learn Danielle’s branding and marketing strategies.”

Kira B.

Brooklyn, NY

Course Name: Blog Like A Boss
Results: $130,000

“I did $45,000 my first week and it still feels surreal! I’m going to leave my cart open until I reach $50K because I like round, even numbers. I’m so determined to deliver the best course and content as possible. Like Danielle said, we outchea tryna secure THE MOST OBNOXIOUS BAGS IN 2019! 💰💰💰”

Gloria A.

World Traveler

Course Name: Best Acting Workshop Ever

Results: $30,000

“My IG following has grown, I feel comfortable with Webinars now, and I still do group coaching and I’m accessible to my students. I LOVE that Danielle is really there & not just a FB comment. Danielle gets you going quickly & delivers the full framework to get off the ground. She’s a testament to what is possible.”

Erin B.

Atlanta, GA


Course Name: Create Your Dance Rebel Routine
Results: $2,000 in 10 days

“I’ve been doing my work for a long time and making dance videos/having an online presence for over 10 years. CFS helped me to take all of that and make it more marketable and package it in a way that got people to buy. It also brought in a lot more prospects and sign ups through Instagram. Plus the investment I made was motivation to get it out there!”

Jess G.

Brooklyn, NY

Course Name: The Power Up Course
Results: $4,300

“Course From Scratch helped me gain consistent income from my monthly subscription sales (currently $500/month). CFS can make anyone money, not only from courses, but also from your business if positioned the right way.”

Shakim S.

Orlando, FL

Course Name: From It’s Complicated to Co-Parenting

Results: $13,000

“It’s about believing in what your content is and what your product is. And there is somebody for everybody. Trust and believe. When it comes to content, someone wants to know you. Like I’ve truly learned through Course From Scratch. It doesn’t matter what it is that you want to teach, there’s always someone willing to learn.”

Alysha P.

Minneapolis, MN


Course Name: The Beloved Within
Results: $4,000

“Although I’ve written and directed 70 commercials for 7 congressional candidates and 6 of 7 won their seats in the House, Course From Scratch has given me the confidence to step out into the world online. CFS has empowered me to create my own schedule of work as a single mom and I’ve already recommended CFS to a group of 160 colleagues who are coaches in the Sex, Love & Relationship field.””

Bella S.

Santa Cruz, CA

Course Name: Radical Relating
Results: $1,250

“I have literally gained over 300 followers and more than 100 email subscribers and turned that into more than $1,250 for my business in just 30 days. Danielle is electric and magnetic and her enthusiasm for her craft inspires my own creativity and drive! I found the content accessible and easy to apply and her book recommendations are fire, as well!”

Jordan M.

Denver, Colorado

Course Name: The Booked Photographer

Results: $77,000

“I teach photographers how to become fully booked & create profitable photography businesses. By using Danielle’s TASTY content method, I enrolled 19 students in my first MVC and made $47,646.”

Heather C.

Haymarket, VA


Course Name: Photo Proud
Results: $9960

“I would recommend Course from Scratch because it gives a clear and effective framework to follow to get you started and get real results. I am a perfectionist and very much someone who wants to have everything perfect before putting it out into the world. I have been thinking about adding coaching to my business for over three years but made no progress because I felt I needed a lot of time to develop everything first. The MVC model allowed me to get started right away, and develop the content as I go, refining it in real time. This allowed me to make sure I was really serving my students, and not only was it the most effective way of developing the content, it was also very rewarding. I feel very grateful to have come across Danielle. When I followed the steps in order it gave me the results I was looking for.”

Ria M.

Chandlers Ford, Hampshire, England

Course Name: Profitable Passionate Photography
Results: $485

“I wanted to create the educational resource I craved when first starting my business, and Course from Scratch empowered me to do so. The support and community have given me such valuable guidance and inspiration – I wouldn’t have launched without Danielle. The facebook group has been such an inspirational asset. The course is very clear and easy to follow! It tells you what to do and Danielle is such a fun teacher to learn from. ”

Caili C.

Berkeley, California

Course Name: Write Your Book Build Your Brand

Results: $65,000

“I am a Philly raised survivor and single mother. My daughters are a gift. The hardest years of my life were in uptown Philly built from being in a domestic abuse relationship. Who I am today is a product of what I’ve overcome. I teach busy entrepreneurs how to write and publish their best book and I’ve created over $67,000 in revenue.”

Sharai R.

Philadelphia, PA


Course Name: AuthorPreneur Elite
Results: $9,000

“Enrolling in Course From Scratch was one of the best decisions I have ever made. Last year I invested $10K in coaching and training programs and Course From Scratch was the best. I more than doubled my investment in Course From Scratch in the first month and I’m still growing. Danielle gave me the motivation and confidence to actually act on what I knew how to do. Overall, Course From Scratch gave me extreme clarity and the community is awesome.”

Raza I.

Chicago, IL

Course Name: Ultimate Book Publishing Blue-Print
Results: $19,500

“I have gained tremendous personal and business growth along with confidence and hope for great success. Adding tasty content and frameworks to my books and social media posts has revolutionized the way I do business and allowed me to mentor others for success. CFS inspires people to take action and makes the possibility of having your own online course very real and achievable. Danielle has a great personality and shares unique methods that give people the cutting edge in business.”

Deneene C.

Tucson, AZ

Course Name: The 90 Day App Idea to Launch Formula

Results: $25,000

“Danielle Leslie, your story and the formula you discovered for course creation, is exactly what happened to me with my story and discovering my formula to create any tech related product. Thanks to CFS I gained a lot of confidence, I saved a TON of money by not building an expensive course, and I was able to find customers and contacts via low-tech and low-cost methods.”

Aliya A.

Vancouver, BC, Canada