Create & launch your online course
I see you. You’re ready. Say hello to the #WFA (Work From Anywhere) life.
There are people right now who will pay a premium for the knowledge you have—
because what makes you different is what makes you valuable.
Keep reading because I’m addressing all your “What ifs…?” around creating & launching a course. I’ll show you my proven approach.
It’s your time to create now. Launch now. Get results now. Because you’re ready now. I’m inviting you to work with me… so I can help you uncover your unique voice, create your course in record time, and make money in a way that works for you. It’s an amazing feeling when you SAY you’re gonna do something and actually DO it. I’m inviting you to enroll in Course From Scratch (CFS) and be the version of yourself who says I DID IT!
I had a huge “I DID IT!” moment in June 2018…
“Holy sh*t. I did it.”
I watched my account pass $1 million, leaned back in my plastic, white IKEA chair, staring at my laptop, and exhaled.
“I did it… I really did it…”
Do you know what it feels like to SAY you’re gonna do something and actually DO it?
This online course had humble beginnings. In 2016, it made $18k… in 2017 it made $84k. And then 2018 was insane… $2.9 million.
And my email list and Instagram have
grown to more subscribers and followers than I ever thought possible.
It’s crazy to think, this milestone started with my word—with me recording a video of myself saying: “My online course will make a million this year.”
Imagine all the crazy things we can accomplish in this world, when we KEEP OUR WORD TO OURSELVES.
And listen—if you’re thinking this sounds over the top, know that I started from zero.
In Fall 2012, I joined the team full-time at Udemy.
That was 4 years ago. I’ve spent the past few years creating and growing Course From Scratch, once I learned how unique & valuable my experiences in online courses was.
And last year, I kept my promise to myself and brought in over $1 million from my online course. I moved into my dream home, took my dad on vacation, flew my family out for Thanksgiving, and spent almost a month in Europe living that WFA (Work From Anywhere) life.
And this past year, I had my dream wedding (a 5-person ceremony on our private rooftop) marrying my husband and favorite person in the world. The day after our wedding, we left for Santorini for our honeymoon and then spent a week sailing the Greek Isles. This was the exact honeymoon I envisioned when I was 19 years old… and here it was!
I continue to be surprised by the dream life I’ve been able to create because of just ONE online course. And I’ve made it my commitment to teach others how to do it, too.
What if you knew you could not fail? What would you do?
Better yet, if you knew “failing” was part of the process?
This is not a rhetorical question.
And this is not a drill.
Here are some people who asked themselves that same question, and leaped. They joined my Course From Scratch program (which I’ll tell you about in a second) and made it happen.
Are you ready to meet them?
Alysha is a single mom who was co-parenting her son. She created a healthy, thriving relationship with her son’s father and realized she could teach other single moms how to successfully co-parent. In fact, she’d grown up in a co-parenting household, so this ability to create healthy household was in her DNA.
Alysha created a program that helps other single moms successfully co-parent, and she made over $13,000.
Are you seeing what’s possible when you lean into your story and use it as a starting point to teach others?
I’ll introduce you to someone else who’s done this…
Meet Cindy
Cindy joined CFS and thought she wanted to teach people to start fitness businesses. As she completed the Culture Add Canvas to uncover story, she discovered her true calling: Teach women how to heal themselves from fibroids naturally, with no surgery or medication. When she zeroed in on her story and Culture Add, she made $2500 from her course that weekend and escaped eviction.
She then went on to make almost $20,000 and has helped 20+ women heal themselves from fibroids.
Are you ready to step into your story and launch your course and WFA business?
“I just took a DNA test turns out I’m 100% that b***h…”
- LIZZO
Course Name: Proper Hair Care
Results: $2,000
“Course From Scratch helped me to remove fear that it had to be perfect before the launch. I’ve gained a good amount of clarity. It gives a very good idea of how to literally start from scratch. Many other courses already assume that you know everything about your subject and had been doing your stuff for the past 25 years. This course is down to earth and very specific.”
Yegor Nadvornyy
Bellevue, WA
Course Name: Hair Business Builder
Results: $25,000
“I didn’t know about online course creation, consulting, and the service based industry world until CFS July 2018… and now I’m doing them all! I didn’t realize my industry was so in need of what I have to offer. My culture add is my story: being a black woman in China, providing services for women of color. I have stopped teaching English full time in China now. I can now travel and live very comfortably around Asia now. It’s the BEST. My hair business clients pay me $2700 to connect them with hair factories in Asia and help them master marketing on Instagram.”
Leesha Lu
Shenzhen, China
Course Name: Behind The Scenes Bootcamp
Results: $1,794
“Using Danielle’s CFS methodology I learned how to connect to my target audience using TASTY posts. I was able to dramatically increase my engagement on Instagram and grow my account from 1800 to 17,000 in a year! CFS has delivered exactly the missing pieces I’d been looking for as a non complicated way on how to build my online.”
Daria Wright
Edgewater, NJ
So, what’s your story?
Meet Alysha
Her course has made over $13,000!
YOU MAY BE THINKING:
“What if my category/industry is saturated?
What if I want to teach fitness or business? How am I supposed to compete?”
Even if you’re in a “saturated market” your course will be unique because it’s YOURS. It’s based on your story, life experiences, & skills. No one else has your story!
When you join Course From Scratch, I’ll show you that your course begins with your story. That’s the key to making it a one-of-a-kind course. Your course content will be based on your unique life experiences. That’s the key to creating your inimitable framework that no one else on the planet will offer.
For example: Anna and Shari both teach in the Health & Wellness niche, which you could say is “saturated.”
How do they stand out in a crowded market? They start with their story.
Shari started with her mission – To serve women of the African Diaspora, through optimal health and physical fitness, in the fight against the obesity epidemic, chronic and mental health illness, and the socioeconomic constraints which seek to eradicate them. She has created an income of over $11,000 from her course and is aiming to reach $20,000 in November! 
Anna overcame years of struggling with yoyo dieting and was able to take her cooking & eating philosophy to remain healthy and active after becoming a mom. She began teaching cooking classes to employees at SF-area companies who were facing pre-diabetes and high blood pressure. After helping hundreds of people save their health through her in-person classes, she created her online program. Notice how Anna and Shari are both in the Health & Wellness industry. But that didn’t stop them from creating their programs. They know that it’s their story and life experiences that makes them a unique voice. So, they can reach & teach people no one else can.
The world needs your unique point of view!
Not sure you have a story to tell? Or unsure how to tell it in a way that resonates with people?
I can help.
Inside my Course From Scratch program, one of the first things I help you do is uncover your story and turn it into a set of lessons and instructional steps that can help someone else.
Chances are, you’re the first in your family or circle of friends to be interested in creating an online course, being a brand, or wanting the WFA (Work From Anywhere) life…
I created my Course From Scratch program for “firsts” like you and me…
Let's get it!
Introducing…
Course From Scratch
A LIVE program to help you create & launch your online course profitably—without the tech nonsense or content overwhelm.
Part 1: The Course
Step-by-step videos to help you create & launch your course in 60 days
Either you do the work and get the results, or you don’t do the work and don’t get the results. I’m here supporting you every step of the way.
PART 3: THE COACHING
Getting stuck? Join me on our group coaching calls, and we'll workshop your course & launch.
Receive tailored support during our
weekly LIVE group Q&A calls.
I’m 100% dedicated to making sure you succeed in turning your expertise into your own premium online course.
PART 2: THE COMMUNITY
Live 24/7 support in our private community of course creators from around the world
Connect with accountability partners in different stages of business
Learn what’s working (& not working) for other course creators in various niches
Here's what you'll learn:
MVC (Minimum Viable Course): Set your Launch Goal
- What's an MVC?
- What the Tech?! The Tech You Need (& Don't Need)
- Set your course launch goal
“
Founder of Shrink Fibroids Fast
– Tara R.
FOUNDER OF BUILDING APPS WITHOUT CODE
– Eugene B.
CEO of E-Tre Productions & Creator of The Producers Course
– Nicaila Matthews O.
Founder of Side Hustle Pro
Module 2
CULTURE ADD: Define your Course Topic
- Define your Course Topic & Big Promise Statement
- Create your Brag Bank
- Write your Brand Authority Bio
“
Founder of From Pennies to Gold With Drop-shipping
I am a Philly raised survivor and single mother. My daughters are a gift. The hardest years of my life were in uptown Philly built from being in a domestic abuse relationship. Who I am today is a product of what I’ve overcome. I teach busy entrepreneurs how to write and publish their best book and I’ve created over $67,000 in revenue.
– Sharai R.
FOUNDER OF
I am a Latina hustler, working musician, single mom, and former COO of a health drink company. I’m determined to show up as the best version of myself because I am a single mom and I want to run my own empire from my off grid geodome in the California mountains. This is what keeps me focused on my goals.
Founder of Distro 101
Module 3
CFS MINDSET: Create your Success Ritual
- Create your Atomic Habits
- Create your Miracle Morning
- Embrace the Dip
“
Course From Scratch is amazing and my Miracle Morning Routine helps me to move forward and keeps me inspired when life’s dips happen. Since joining CFS I have not missed one Morning Routine I’m very appreciative and everyday I make progress is a #win.
CUSTOMERS: Build your List of MVPs
- ID your Perfect Customer Profiles
- Create TASTY Content like a Pro
- Grow your email list
“
I have a TASTY magnet for photographers, so a lot of them will download that, and then basically I walk them through a couple of things. I have a few emails inviting them to a call and that’s been one way I’ve booked calls. So, I enrolled 19 students in my first MVC and made $47,646.
CONTENT: Create your Course Framework
- Create your course content
- Outline your course's learning and doing objectives
- Create your Fancy Framework
“
CONVERSIONS: Get enrollments #receipts
- Price your premium course
- Get sales with low tech/no tech
- How to pre-sell your course
“
I did $45,000 my first week and it still feels surreal! I’m going to leave my cart open until I reach $50K because I like round, even numbers. I’m so determined to deliver the best course and content as possible. Like Danielle said, we outchea tryna secure THE MOST OBNOXIOUS BAGS IN 2019!
– Gloria A.
THE BONUSES
No tech nonsense! Forget hiring an expensive designer/developer to create a custom course platform. You’ll get FREE, immediate access to Teachable, and set your course up in an afternoon with no stress and no cost.
($497 value)
Do you know how unstoppable your brand & business become when you have your own email list? They say “the money is in the list” for a good a** reason. No list? No worries! My 7-day List Builder shows you how to build your email list from 0 to hundreds of people interested in learning from you in just 7 days….
Remember the time I helped the Kids Yoga Teacher with no
email list get just 100 email subscribers and then do a
$10,000 course launch in 30 days?
Yeah, we did that. Now it’s time to recreate that for you.
($497 value)
This is how you’ll SCALE YOUR COURSE SALES. Get the webinar slides & sequences that made me over $80,000 in course sales. Webinars are one of the best ways to sell your course.
No hours of Googling & guessing
No buying an expensive Webinar training
No posting desperately in FB groups
No wasting $$$ hiring a designer to make
your slides pretty for no reason
Let’s get wicked with webinars. 🙂 With my help, you’ll be a pro in no time.
#InstaCourseSales Funnel & TASTY Posts
You’ll learn how to implement the system that grew my Instagram followers to 20k of the RIGHT followers and made over $25,000 in 1 month as a result:
Learn my IG Growth Method
Optimize your IG bio
Attract your Most Valuable PAYERS
Set up your simple sales funnel on IG
Create TASTY content to turn strangers into customers
Learn to get course sales on IG, even if you’re just starting your account from scratch.
Imagine interacting with your perfect customers and making $25,000 from your product(s) through Instagram.
LIVE SESSION WITH ME: Create Your 6-FIGURE COURSE PLAN
I’ll walk you through my 6-Figure Course Roadmap based on the same journey that grew Course From Scratch from 0 to $1 million in 2 years:
Learn my Pricing Strategy for Your MVC Launch
See my Journey from MVC to Full-Blown 6-Figure Course
Identify the Must-Have Skills to Become the 6-Figure Course YOU
Discover how to climb the Brand Ascension Pyramid by finding your Influencer Secret Sauce
Imagine knowing in advance exactly what your unique journey will be, to turn your course idea into a $10k/mo program without high-tech overwhelm or taking months to create course content.
PAY IN FULL FOR #COURSEFROMSCRATCH,
AND JOIN ME ON THIS LIVE SESSION
Here’s what’s possible when you Pay In Full…
“
I’ve gone from 0 to 20k followers on Instagram in 1 year and now done over $100k in sales.
– Tara R.
“
“One word: EPIC! Within in a week, I gained over 150 followers in 3 days and landed a client who purchased a $1200 package from me. I priced & positioned my packages because of Danielle’s knowledge and insight.”
– Chasity H.
“
I’ve been blown away by the response my 1st T.A.S.T.Y. post is receiving on Instagram. To date, the post has 600 likes, 140 comments, and I’ve gotten 30 interested course leads who opted in. All with only 2K followers!
– Daria W.
Hair & Makeup Artist
6-figure Launch Timeline
All Emails (email subject, copy, & performance)
Actual Ads (images & copy)
What Worked & What Didn’t
Imagine having the blueprint behind an online course
launch generating $167,639 in 2 weeks.
PAY IN FULL FOR #COURSEFROMSCRATCH, AND RECEIVE THE $100K COURSE LAUNCH BREAKDOWN
7-Day Moneyback Guarantee
If you join Course From Scratch, and you follow the program’s methods for 7 days and decide this is not a good fit, you are eligible for a 100% refund of the paid amount, under a “No Questions Asked” approach. Just reach out to our Customer Service team. We’re here to help you launch successfully!
Have you been “on the verge of” or “about to” launch your online course, brand, blog, or business for far too long?
What’s holding you back?
#1
“I don’t have a course TOPIC”
#2
“I don’t have TIME to create the course”
#3
“I don’t know anything about the TECH setup”
#4
“I don’t have an audience, so it won’t get any sales or TRACTION”
I hear you. And I see you. And I know you’re ready right now to create & launch your course.
You know who’s saying you don’t have a topic, time, tech, or ability to get traction? Your “What If…?”
We all have our “What if…?” questions that come from instincts to keep us safe.
Look, I’m here to tell you that I got to where I am today because I heard the “What if…?” of uncertainty, and I leaped anyway.
If you’re hearing a “What if…?” here are some simple frameworks to show you what’s possible when you take the leap and join me to create & launch your course.
#1
“What if I don’t know what to create a course on? I’m not an expert on anything...”
You don’t need degrees or certifications to be “expert enough” to create a course.
How do you select a transformational and unique course topic? It begins with telling your story.
You’ll take inventory of your life—you’ll complete the Culture Add Canvas I developed and list what you’ve experienced, achieved, and overcome. And you’ll choose one of your accomplishments or life milestones to create your course around. There are so many people who want to learn how you overcame certain things in your life.
For example:
Jess Grippo found out her parents were sick, so she moved in with them to become their caretaker. Meanwhile, she continued coaching and teaching dance in Brooklyn to support herself.
Once her parents got better, she was able to move back out on her own, and she realized dance was her saving grace. She’s learned to use dance as a self-care tool, and she created a course called Dance Yourself Free: How to create a dance rebel routine and get back to yourself after a breakup or breakdown.
She priced her course at $500 and made $2,000 within just 10 days of joining Course From Scratch! All by just telling her story and creating her course around it using CFS!
#2
“What if I don’t have enough time to create a course? I work a demanding full-time job… I’m a busy parent…”
You don’t need to hide away in a cave for 2 years to create The Perfect Online Course™
You can create what I call a MVC (Minimum Viable Course)—where you create your course content in just 1 day. This is all you need to start making money from pre-selling your course.
Does this actually work in practice? Uh, yeah!
“
Using Danielle’s amazing MVC [Method], I made $14,967 in revenue in 7 days.The MOST important thing it’s taught me is to cut all the fluff (webinars, decks, etc) and directly sell my MVC using a process that was enjoyable for both sides.”
-Nicaila M.
“
I was shocked. I was just having a conversation and BAM!!! $1500 baby! I am only at the beginning of module 1. Course From Scratch is absolutely a game changer.
-CheRonda G.
“
I thought I had to spend countless hours pre-recording and editing videos for my course… Danielle introduced me to the MVC approach, and I made over $10,000 before I created any course content. It changed everything!
-Tara R.
Not having enough time is not the problem. The issue is not having a system, a proven framework, and a coach to help you leverage your time so you can get it done.
When there’s no system in place to create your course, you won’t know what to do. When there’s no proven framework to launch your course, you won’t know how to do it. When you have no coach to go to get your questions answered, you won’t see where you require tweaks and adjustments to launch your online course waaayyy sooner than later.
#3
“What if I can’t figure out the tech? What course hosting platform should I use? And how much is that gonna cost?”
You don’t need a website, logo, sales page, or even course hosting platform to launch your first course!
I’m a business minimalist—I do the most with the least. And this includes tech. I’m a low tech/no tech advocate. I’m here to tell you that you can make your first $10,000 and even $100,000 from your online course with low tech/no tech—no website, no logo, no sales page, & no course hosting platform.
I don’t want you to spend months creating lead magnets, tripwires, webinars, affiliate partnerships, landing pages, sales pages, and complicated funnels.
Meet Chelsea, a new mom who applied my low tech/no tech method and made her first $100,000 within 3 months of joining CFS.
“
This course literally changed my life. I’m so thankful. I never imagined when starting out that in just 3 short months I would have made 100 THOUSAND DOLLARS! You guys- pinch me because I still feel like this isn’t real. Stay focused on your end goal and stay consistent with your efforts! Again thank you CFS for all your continued support and love. ❤️
-Chelsea
#4
What if I don’t have an email list? I don’t have an audience. How will I get sales?”
The success of your launch is not personal—it’s math. Either you have the numbers, or you need to get the numbers. It comes down to LMNOP:
L
aunch
M
ath
N
ot
OP
tional
Once I developed Launch Math, I had my $20,000 course launch in July 2016 when I was a nobody online—no fancy website, no email list or social media following.
It’s a simple formula that makes it easy for you to predict how much money you’ll make from launching your course.
“
I enrolled 10 students in my first [course] and made $17,000 within 30 days. When I did my first “Yeah let’s talk” post on FB, IG, and LinkedIn, people commented for days and the traffic started coming.
– James T.
Founder of Flipping at Work
And Launch Math keeps working as you grow your WFA (Work From Anywhere) business. Today, I consistently make a minimum of $350,000 per MONTH from my online course. And I started from 0 just 3 years ago.
Monique was undergoing radiation for breast cancer when she launched her online course and made her first $2500 in 60 days while under treatment. As of today? She’s made over $27,000 from her course after enrolling in #CourseFromScratch.
Darius is from South Florida but is now living in South Korea and teaches a spiritual practice in his course. Darius made $8,000 which allows him to live freely and see himself as a king.
Marla is a photographer who showed up for the weekly #CourseFromScratch Q&As and put in the work to get out of her own head & way. Results? $8,000 so far.
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